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Customer Insights for governments to maintain full control over customer data

Solution Overview

ITWorx Provides Solution leverages Dynamics 365 Customer Insights and Power App that unifies citizen data and provides citizen insights to enable government and public sector to maintain full control over the customer data.
  • The solution provides intelligent citizen insights to measure the government services & business performance , citizen satisfaction and proactive business actions
  • The solutions provides the capability to run marketing campaigns and proactive customer services based on targeted citizen segments

Data Gathering

Citizen demographics, Governmental citizen transactions, Social media posts, citizens complaints can be retrieved and stored in Customer insights platform. ITWorx provides its Governmental customers an engagement experience to assess the data streams, consult for data unification rules, suggest for the data enrichments 3rd parties and build the UI to present this unified profile. 

Citizen Timeline

Using the Citizen Activities Datasets, ITWorx configures the citizen timeline which will provide government authorized employees with the needed insights to understand Citizen behavior. 

Create a Better Citizen Experience

To better understand Citizens’ needs and motivations, ITWorx configures Customer segments using any of the values available on the Citizen data streams - connected to the unified Citizen Profile. Customer Insights can be extended to synch these calculated customer segments. 

Access Citizen 360

  • Using Power Apps, end users will be able to search for Citizen records and view its demographics, Insights, Timeline and Statistics.
  • If Dynamics 365 Contacts is the main Citizen data source, a connector will be configured to display the Citizen insights data within Dynamics 365.
  • Using system connection citizen 360 data can be exported to marketing systems for manage campagins or to customer service system to performa proative customer services.

What We Can offer

ITWorx will engage with customers to:

  • Understand key business challenges and data streams
  • Consult for the best practices on building unified Citizen profile
  • Conduct the implementation for unifying these data sources, apply the best AI/ML/BI practices to gain the Citizen 360 Insights and build the Data Presentation using Power Apps.


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