Uniserve Reach digital engagement software

avtor: Intense Technologies Ltd

marketing automation, campaign management, customer teach analytics,

Uniserve Reach (Campaign Management System) is an intuitive GUI based solution for insurance carriers, banks, retail firms, broking firms, insurtech firms and educational institutions. Reach assists in managing customer expectations, through multiple digital channels. Reach offers ease of use of the system for retail business users, which means lesser dependency on IT. The solution helps marketers personalize at scale, which is key to multichannel marketing success. It helps banks, carriers, broking firms, institutions to make a direct impact based on customer behavioral data. Insurance, banking, NBFC, companies can utilize contextual messaging, pushing communications via preferred channels. The solution allows dynamic insurance marketers to segment users for cross-sell upsell campaigns, and lead generation, ensuring an effective omnichannel engagement throughout the insurance buying journey.

Matured IT buyers, marketing departments in a company, can seek real time data on SMS gateway performance, channel performance and efficacy of campaigns. This allows insurance/broking companies to opt for choice of gateways, choice of channels, based on end user preferences.

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