Sonetto® Product Experience Management PXM

The dichotomy between customers’ expectations and retailer’s capabilities across touchpoints is widening all the time.  Customers expect comprehensive product information, transparency and personalised experiences in a rich and seamless customer journey.  They expect retailers to understand their lifestyle and preferences and to speak their language. Retailers on the other hand, are challenged to evolve their product management to meet customers’ expectations against a backdrop of poor product quality and increased IT cost and complexity. Retailers strive to expand their market share across multiple categories, channels, regions, business models and segments. 

Sonetto® PXM is our latest solution enabling business transformation from Product Information Management to Product Experience Management

Sonetto® PXM on Azure enables retailers need to speak the customers’ language across all touchpoints for higher sales, profitability and brand penetration.  Sonetto® PXM provides an on-demand customer-centric solution with a competitive entry point.  It centrally manages product data across channels, regions and segments. Sonetto® PXM powers global retailers by patented technology to automate tasks including data cleansing, product management, categorising & merchandising building a continuous dialogue and offering personalised experiences.  

Focused on customers’ experiences, Sonetto® PXM creates unique customers journeys, reducing returns, increasing conversions and brand reputation, putting the customer's interactions at the center of the process.

Category managers/Commercial, Merchandisers, Data Quality, Marketing and Customer Service are among the business users that will benefit from Sonetto® PXM on Azure.