NextGuest Easy Campaign

avtor: Serenata IntraWare GmbH

Optimizing Guest Experience | Driving Revenue | Personalizing Transactional and Marketing Campaigns

Easy Campaign

The customer experience begins with the very first touchpoint. However, with 88% of hotel guests preferring an online booking experience, the human element is no longer part of that first touch. That's why it's so important to personalize guest communications. Easy Campaign is a cost-effective yet powerful solution designed for single properties and small chains that are looking to optimize the guest experience while driving revenue through personalized transactional and marketing campaigns.

Transactional Campaigns

Discover the power of transactional emails and send fully personalized, individualized, and automated guest messages that drive revenue through upselling and cross-selling. Reservation data is automatically transformed into appealing, responsive emails based on your own design and sent to guests throughout the entire booking and stay cycle.

Why You Need It

  • Achieve higher open rates (up to 85%) for transactional emails
  • Reduce time by streamlining and automating guest communications
  • Personalize your guest communication throughout the entire booking cycle
  • Promote upselling and cross-selling and increase revenue by up to 25%
  • Provide guests with dynamic content and promotions based on reservation data
  • Build brand loyalty and recognition through unified, multi-channel communications across the entire booking cycle
  • Easily edit content without the need of HTML knowledge 
  • Integrate with pre-payment, upgrade, and online check-in solutions, as well as online survey providers
  • Take advantage of PMS connection with quick setup that does not require expensive integration interfaces

Marketing Campaigns

Easily create and manage newsletter subscriptions and launch email marketing campaigns that attract both past and future guests. The built-in email template library incorporates industry best practices and features a step-by-step wizard that makes email marketing easier than ever before.

Why You Need It

  • Jump-start marketing campaigns with only a few clicks 
  • Send targeted, personalized marketing campaigns to keep guests engaged after their stay and encourage repeat bookings
  • No PMS connection needed — upload contact lists through an intuitive interface
  • Benefit from pre-built email templates incorporating the most relevant industry best practices 
  • Customize your templates through powerful editing tools
  • Integrate the newsletter sign-up widget on your website without the need of a newsletter portal
  • Stay on top of GDPR management

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