Xeerpa Social Media Customer Profiling

Xeerpa helps Digital Marketing, CRM and Data, CX, Social Media and Analytics teams at B2C brands leverage the full potential of Social Media to create a truly 360 Customer View on each customer, lead and fan, by collecting, analysing and integrating up to 400+ valuable one-to-one attributes such as favourite Brands, Retailers, Competitors, Interests and Hobbies, Lifestyle, Topics of conversation and posts, Personality and Visited places.

Fully GDPR-Compliant and always under user consent, Xeerpa's advanced AI analytical models allow brands to fully understand why each user is unique, and take personalization in marketing communications and offers to the next level.

Integrate this previously elusive Social Media layer of information into your CRM, CDP or Data Lake, connect it to Power BI to bring this new data intelligence dimension to your transactional business insights and let your teams make the best decisions based on individual customer preferences.

From the individual views on each customer, lead and fan, with Xeerpa you can now create powerful and precise segmentations and qualified audiences with a similar lifestyle and preferences, and launch more personalised campaigns by email, Facebook Ads, DMP or even push communications in your app, boosting engagement, loyalty and optimal conversion rates improving your bottom line (ROI).

Not 100% satisfied with anonymous market research panels and surveys? The Xeerpa Dashboards allow you to rely on your own First-Party data to generate your own totally data-driven Buyer Persona reports, at the click of a button. Create audiences by location, gender, age, lifestyle, interests and affinities to brands and communities in social media to really understand what makes each type of customer unique, so you can then devise the correct strategies for each. Compare fans of your brand to fans of your competitors within your own database, or groups of users by their transactional activity, and then locate Look-Alikes in Social Media and the DMP to identify new qualified leads.

Leverage the powerful one-to-one insights locked in Facebook, Instagram, Google, YouTube, Twitch, Twitter, Spotify, Weibo or VK with Xeerpa Social Media Profiling analytics and resolve the Third-Party cookie restrictions by evolving into a Cookie-Less First-Party Data Customer-Centric strategy.

It's simple. Start now, at www.xeerpa.com.