NielsenIQ Activate integrates best-in-class NIQ Market Measurement data with a retailer's supply chain, customer, and transaction log data to enable users to dive deeper into insights and optimize their business through real-time activation.

Available Modules

Category and Customer Analytics leverages your customer data to align customer profiles and shopping behavior to item, category, and brand preferences.

• Capture insights that enable you to define winning assortments, plan promotions, and activate personalized offers that drive profitable growth all in one platform.

• Collaborate with suppliers through insight sharing to increase alignment and offer funding – while monetizing your valuable data to create new revenue streams.

Personalized Offer Management makes personalization at scale possible by enabling you to take data, to insights, to activation all in one fully automated, end-to-end SaaS platform.

• Identify winning strategies and marketing objectives for each customer, build a robust bank of offers and ads to support them, then match and deliver the right offers to the right customers across all channels in an optimized, collaborative way.

For additional inquiries, custom pricing, or a private contract, contact us for a private offer.

NielsenIQ Activate

Видавець: NielsenIQ