by Supermetrics

(709 ratings)

Automated Marketing Reporting directly in Excel

With Supermetrics, you can automatically pull data from 90+ different marketing and sales tools directly to your Microsoft Excel spreadsheet. So you can make smarter business decisions, faster.

Just choose your data sources, select the metrics and dimensions you want, and set up scheduled refreshes without ever leaving Excel.

Here’s what you can do with Supermetrics for Microsoft Excel:

  • Integrate marketing data from 90+ of your favorite marketing platforms, such as Facebook Ads, Instagram Insights, Google Ads, Google Analytics, and many more
  • Get any metrics & dimensions you need — you’ll even find some that aren’t available in native platforms
  • Work with clean and unsampled data that’s ready for analysis and reporting
  • Build custom reports and dashboards and get them delivered directly to your inbox
  • Set monthly, weekly, daily, or hourly refreshes and automate your marketing reporting
  • Access free Excel reporting templates from our template gallery
  • Remove the need to manually copy&paste data and spend your valuable time on analyzing data rather than moving it
  • Benefit from enterprise grade data transfer security: Data is encrypted in transit and never stored in 3rd party systems. Supermetrics is SOC 2 certified and independently audited every year.

Try Supermetrics for free with a 14-day free trial for any data source. No credit card required.

We support all major social media, SEM, PPC, SEO, organic social, social advertising, display advertising, performance marketing, web analytics, ecommerce, and payment platforms. The full list of platforms supported is:

  •  Adform
  •  Adobe Analytics
  •  AdRoll
  •  Adtraction
  •  Affluent
  •  Ahrefs
  •  Apple Public Data
  •  Apple Search Ads
  •  AWIN
  •  Azure Synapse
  •  Bing Webmaster Tools
  •  CallRail
  •  Capterra
  •  Clockify
  •  Criteo
  •  Facebook Ads
  •  Facebook Insights
  •  Facebook Political Ads
  •  Facebook Public Data
  •  Google Ad Manager
  •  Google Ads
  •  Google AdSense
  •  Google Analytics
  •  Google Analytics 4
  •  Google Campaign Manager
  •  Google Display & Video 360
  •  Google My Business
  •  Google Play Reviews
  •  Google Search Ads 360
  •  Google Search Console
  •  Google Trends
  •  HubSpot
  •  Instagram Insights
  •  Instagram Public Data
  •  Klaviyo
  •  LinkedIn Ads
  •  LinkedIn Company Pages
  •  Mailchimp
  •  Microsoft Advertising (Bing)
  •  Omnisend
  •  Optimizely
  •  Outbrain Amplify
  •  Pardot
  •  Pinterest Ads
  •  Pinterest Organic
  •  Pinterest Public Data
  •  Quora Ads
  •  Readpeak
  •  Reddit Public Data
  •  Salesforce
  •  Salesforce Marketing Cloud
  •  Searchmetrics
  •  SEMrush Analytics
  •  Shopify
  •  Smarp (Haiilo)
  •  Snapchat Marketing
  •  Snowflake
  •  StackAdapt
  •  Stripe
  •  Taboola
  •  The Trade Desk
  •  TikTok Ads
  •  Tripadvisor
  •  Tumblr Public Data
  •  Twitter Ads
  •  Twitter Premium
  •  Twitter Public Data
  •  Vimeo Public Data
  •  VKontakte Public Data
  •  Yahoo DSP (Verizon)
  •  Yahoo Native Ads (Verizon)
  •  Yandex.Direct
  •  Yandex.Metrica
  •  YouTube
  • More data sources coming soon!

Getting your digital marketing data into Excel is easy with Supermetrics. Once the data is imported via our API connector you can do anything from cross-channel reporting and ad-hoc analysis to data visualizations and funnel attribution models. The possibilities are limitless.

To help you get started, visit our support forum for tutorials, guides, and FAQs at

Have a question? Drop us a message at

Add-in capabilities

When this add-in is used, it
  • Can read and make changes to your document
  • Can send data over the Internet

At a glance