The Ultimate Tool for Automated Marketing Reporting in Excel

Finally, all your marketing metrics in Excel!

Fetch your marketing metrics from 50+ data sources into Excel. Supermetrics turns Excel into a swiss army knife for automated PPC, SEO, web analytics and social media reporting. Effortlessly report, monitor and analyze your marketing campaigns.

With this add-in, you can:

  • Get all your marketing metrics into Excel, with our unparalleled integrations with Google Analytics, Google Ads, Facebook, Bing, Twitter, LinkedIn and other marketing platforms you use.
  • Automate boring, manual work and save tens of hours of your time every month.
  • Analyze and visualize your marketing data with Excel’s powerful formulas, tools, and data manipulation options.
  • Avoid Google Analytics data sampling

Key features:

  • Best-in-class integrations: Significantly more metrics and dimensions are available than any other third-party tools. We offer the most robust integrations with PPC, SEO, social and analytics platforms.
  • Easy-to-use interface: An intuitive UI that lets you get any marketing data you need with a few clicks. No VBA or coding knowledge required.
  • End-to-end automation: Automate your entire workflow, from fetching and analyzing data, to creating, refreshing dashboards and emailing them to colleagues.
  • Customized, flexible reporting: Get any metrics you need, combine them with any dimensions, and visualize them in any form you want.

Supermetrics Excel add-in requires you to sign in with a Microsoft account. Join 400k+ happy Supermetrics users around the world and start your 14-day free trial today (No credit card required). Visit to learn more. Have a question? Drop us a message at

"Supermetrics for Excel made reporting and analysis of marketing campaigns a breeze! It saves us a huge amount of time, allows us to easily get all of our marketing data in one place, and provides our clients with the transparency and insights they really appreciate."

- Duane Brown, CEO of Take Some Risk Inc., Top 25 Most Influential PPC Experts by PPC Hero

The add-on can connect with:

  • Adform
  • AdRoll
  • Bing Ads
  • Bing Webmaster Tools
  • Criteo
  • Facebook Ads
  • Facebook Insights
  • Google Ad Manager
  • Google Ads
  • Google AdSense
  • Google Analytics (incl. MCF data, setting for avoiding data sampling)
  • Google Display & Video 360 (Campaign Manager)
  • Google Display & Video 360 (Bid Manager)
  • Google My Business
  • Google Search Ads 360
  • Google Search Console (formerly Webmaster Tools)
  • Instagram Insights
  • Instagram Business Discovery
  • LinkedIn Ads
  • LinkedIn Company Pages
  • MailChimp
  • Paypal
  • Quora Ads
  • Stripe
  • Twitter Ads
  • Yahoo Gemini
  • Yandex.Direct
  • Yandex.Metrica
  • YouTube
Add-in capabilities
When this add-in is used, it
  • Can read and make changes to your document
  • Can send data over the Internet
  • At a glance