Markdown Price Optimization Solution

Churchill’s Markdown Price Optimization software solution combines the strength of two proven Churchill products: (1) Short Life Cycle Demand Forecaster™ (for sell-through forecasting) and (2) Price & Promotional Demand Forecaster™ (for price lift forecasting).

Recommended pricing action include:

• When to take markdowns
• The number of markdown levels (stages) that are best for the category
• The specific price discount the best achieves the business objectives (revenue, clear inventory, etc.)

Churchill’s Markdown Price Optimization solution begins by monitoring and flagging seasonal SKU/Locs that are projected to miss/meet/exceed planned sell-through goals. Having identified troubled SKU/Locs, Churchill’s MPO next surveys potential price change options for financial benefit.  If MPO can identify a profitable alternative, MPO will recommend the pricing action for approval.